Start with the child, not the shelf
Toy type
Toy types — practical toy discovery organised around the child, with age, play, safety and usability context.
Open-ended systems
Building
Blocks, tiles and pieces for repeatable creative play.
↗Wheels & mechanisms
Vehicles
Push, pull and wind-up movement toys.
↗Soft companions
Plush
Soft toys with material, care and age notes.
↗Texture & motion
Sensory & fidget
Squeeze, spin and tactile play with safety-first descriptions.
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