01
Play value
We look for a clear entry, meaningful repetition, room to vary and a reason a child may return.
Visible standards, honest limits
How we review toys
Authority is earned by showing what was checked, what was observed, who made the judgement and what remains unknown. We never turn a research record into a hands-on test by changing the label.
02
Age fit
We separate the package age from readiness, piece size, difficulty and supervision needs.
03
Safety & design
We record hazards, instructions, local sources and the limits of our own inspection.
04
Everyday life
Noise, setup, cleanup, storage, durability and repairability affect whether a toy is actually used.
Provisional scoring framework
No total score can cancel a safety concern.
Play value25%Age fit20%Safety & design20%Durability15%Everyday use10%Value10%
Trust centre