Translate claims into actions
Instead of accepting broad claims such as builds intelligence, ask what the child will do and what feedback the toy provides. A puzzle may invite rotation and visual matching; a shop set may prompt vocabulary, turn-taking and number play. Observable actions are easier to evaluate than promises.
Avoid too much instruction
A toy can teach without delivering a lesson. Strong educational choices leave room for a child to test an idea and notice what happens. Adult prompts can extend play, but the product should not depend on a constant performance from a caregiver.
Compare the challenge curve
The best value often comes from a toy that can become harder or support a new type of play. We record the easiest entry point, likely next steps and signs that a product may be too frustrating or too simple.
